This means acknowledging that users will continue to interact on multiple channels, including web, mobile, call centers, kiosks and even branches. Continuous Digital Identity Trust Completes the Circle of Trustįor organizations to create their circle of trust, they must first establish digital identity trust across the omnichannel customer journey. The more transparent the assessments, the better the delivery of the frictionless experience and trust consumers demand.

The more indicators incorporated into the scoring system, the more effective the assessments.

In addition to the context of the user across a variety of risk indicators, it’s critical to perform this assessment throughout the digital journey. What is the external environment (e.g., network and geolocation)?.What attributes and entitlements are known about the identity?.

What is the current activity being performed by the user?.The following questions can help you with this process: Organizations need to evaluate a user across a variety of factors to determine if they should be granted access to the circle. Which of these groups of users can you safely let into your circle of digital trust - and how do you distinguish who is who? The circle of digital trust begins with establishing context around the user. Trusted users: Those that are known users with trusted activities and patterns.High-risk users: Those that are high-risk for malicious activity and have known fraudulent patterns.Anonymous and first-time users: Those who are unknown or new digital identities (i.e., an organization has no history of the user’s activity).Organizations must consider the following user types when creating their trusted inner realm: How do you create a circle of digital trust?ĭo you have what it takes to become a Trusteer Digital Trust Academy Operative? Play the game to find out Know Your Circle, Create Your Circle This expansion of digital convenience and business growth introduces the risk of digital identity. But what happens if they’re presented with too many steps or complex security blockers? The potential results are abandonment, movement into more costly channels or lost sales opportunities. This expectation for accommodation creates an opportunity for organizations to drive business growth and offerings through new digital channels.Ĭonsumers want a frictionless experience - whether they’re making purchases, opening accounts or filing claims. Regardless of device or vendor, today’s consumers demand digital convenience and access anytime, anywhere.

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